Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.

After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

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Tess Bauer Facebook, Instagram & Twitter on PeekYou

Gen Z never learned cursive. The effects of this are more widespread than you think

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After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

Brands keep dumping their script logos. Which brand will be next?

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After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

Tess Bauer Facebook, Instagram & Twitter on PeekYou