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In an attention deficit mobile ad space, marketers have realized the importance of creating increasingly engaging ads. In an effort to make ads more interactive, brands have discovered the potential of video ads, as a surefire way of establishing strong brand recall amongst key market segments. Additionally, the consumption of video content has increased during the pandemic, making it a potentially lucrative strategy for marketers to tap in to. Providing advertisers with the opportunity to deliver impeccable storytelling ads in Read More Read More

Mobile Marketing Summit 2021: Why settle for static ads on newspaper websites- Indrani Khanvilkar, mCanvas, ET BrandEquity

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