Shoppers discover what JD Sports actually means as founders' story resurfaces - Mirror Online

It's a stalwart on the British high street, known for its celebrity ad campaigns and sportswear, but many people are in disbelief that the name JD Sports actually stands for something

Consumers want to feel the energy of in-store shopping, JD Sports CEO says

JD Sports says shoppers 'motivated by desire, not economics

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Shoppers discover what JD Sports actually means as founders' story resurfaces - Mirror Online

Consumers want to feel the energy of in-store shopping, JD Sports CEO says

JD Sports sees bills-free young shoppers boosting profits