Asda sells more lingerie when it's windy', the Guardian's Nick
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The Guardian News and Media's commercial director Nick Hewat predicts that 2016 will be a year of fewer, bigger, better branded content campaigns that use data to target consumers at the right time. He believes this will be essential to ensure your brand is the 'chosen one'.
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ASDA's plus-size lingerie campaign is sparking debate
ASDA's plus-size lingerie campaign is sparking debate
Asda hit with complaints for dressing model in lingerie that
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Asda sells more lingerie when it's windy', the Guardian's Nick
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