Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

Men increasingly consider Lululemon a quality brand

Lululemon Branding Strategy

Lululemon: The Fitness Brand Designed For Real Life, The Journal

Start - Tharawat Magazine

How Lululemon Builds Community To Create an Iconic Brand - Simon Mainwaring

Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

Building a Next Generation Tech Gathering: The STEP Conference - Tharawat Magazine

Lululemon (LULU) Extended Sizes Capture New Customers as Sales Grow - Bloomberg

Brand Lululemon: An Unconventional Journey - Paul Writer

Lessons from Lululemon: An Imperfect Journey to Athleisure Dominance