Opinion I just want a plain old burger. Is that too much to ask

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A sunny-side-up egg, double patties, ‘smash’, peanut butter – burgers have become needlessly complicated. Andrew Sun mouths off about why it is so hard to get a hamburger plain and simple these days.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Sometimes you just want a plain, simple hamburger. However, the arms race that chefs and restaurant marketing teams conjure often goes quite over the top.