True&Co. Founder Michelle Lam on What She Desires and Requires

7 bras for small breasts—and no, none of them are push-ups

What Can Fashion Learn from Silicon Valley?

Assessing Brand Visibility and Customer Engagement: A Study of

Around the same time as the campaign in April 2015 India

Why Bain's first female investor switched careers to sell bras

Victoria's Secret - Fall of the Angels Case Study - W VICTORIA'S

Bra Brands Are Disrupting the Lingerie Market. Is It Enough?

Body The Kit

Lingerie shopping with Michelle Lam, founder, True & Co.

Buy It to Try It: Where New Consumer Expectations Meet Retail

Michelle Lam / Team Leader – Property Management Division

Michelle Lam of True&Co.

40 Under 40 2016: True&Co.'s Michelle Lam is creating a better