Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.
Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.

Joanna Griffiths (@jogriffiths) / X

From the Ground Up: Behind the Scenes of Knix and Mejuri's Success - Futurpreneur Canada

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Knix founder says sale of a majority stake in her women's underwear company was vindication of her vision - The Globe and Mail

KNIX exit: Women's intimates' brand sells majority stake for $320M, by Acton Capital, Acton Capital

MacKenzie Scott Gave Away Billions. The Scam Artists Followed. - The New York Times

FINTECH FRIDAYS Podcast: Season 4 National Crowdfunding & Fintech Association of Canada

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Canadian underwear brand Knix sells majority stake in $410-million deal - The Globe and Mail

Livia Freitas on LinkedIn: Such an honour to be part of this video! Joanna Griffiths is a huge…