Could selling perfume be one of the most daunting challenges faced by today's brands? - Fourth Source

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More so than perhaps any other product on the market, fragrances and colognes advertisements are tasked with selling more than just physical packaging,
More so than perhaps any other product on the market, fragrances and colognes advertisements are tasked with selling more than just physical packaging, and arguably far more than just a scent. Via the visual medium of these advertisements, brands must sell an image, lifestyle, and attitude – and all in one single image. It’s all about creating a sense of