Scotiabank pays big for arena naming rights, but did it break the bank?

Goodbye ACC, hello Scotiabank Arena! Home of Leafs, Raptors has new name

Toronto Raptors Game Day Guide

Uber takes Berlin venues' naming rights - Coliseum

Daniel Levy's clever call on stadium naming rights and the staggering sum Spurs will look for

Sports Marketing: A Strategic Perspective

Calgary city council says yes to $550 million Flames arena - BNN Bloomberg

Air Canada Centre to be renamed Scotiabank Arena in $800M deal - BNN Bloomberg

Team Stores Scotiabank Arena

Sports Sponsorship Announcements and Marketing Capability in: Journal of Sport Management Volume 36 Issue 2 (2021)