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Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)

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This three-part series from LatePost examines one of the most low-key fast fashion e-commerce brands in the world.

It's pronounced SHE-in, and it's huge

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How the Chinese Fast Fashion Brand Shein is Conquering the US Market

Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)

How Shein Became a $100B Brand By Leveraging Direct from China Fulfillment

Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)

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It's pronounced SHE-in, and it's huge