Brinkley's Boutique using bedazzled bras to support breast cancer

An Oshkosh shop is taking an intimate approach to breast cancer awareness in October, by using bedazzled bras to raise funds for those undergoing cancer treatment.

Bedazzled' bra auction raises $1,155 for breast cancer

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Lululemon Launches Post-Mastectomy Bra For Breast Cancer Patients

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Bling on the bras — for a good cause

JODEE UNIQUE BRA LONGLINE MASTECTOMY BRA - Mastectomy Shop

Vera Bradley Foundation for Breast Cancer

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GALLERY: BRAvo! A sample of the decorated bras in the contest