Will JCPenney's core customers come back and show their love? - RetailWire
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JCPenney is giving up its flirtation with consumers that simply aren’t interested in shopping with the chain. The department store retailer is also rolling out a new campaign with one of its biggest fans to let current and former Penney shoppers know that “shopping is back” at the department store retailer. Will JCPenney succeed by “loving those who love” it?
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