Making influence your superpower: A conversation with Zoe Chance
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The Yale behavioral scientist discusses the internal systems that guide our behavior, the power of saying no, and lessons in mastering influence and persuasion.
2022.03.03 Yale SOM Professor Zoe Chance on Influence Is Your Superpower
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SOM Marketing lecturer Zoe Chance describes the basic tools that all marketers can harness to get people to say “yes,” from influencing internal stakeholders to making it easier for consumers to act
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