Volcom, RVCA, Hollister, Billabong — What's that on your shirt, and what does the brand name mean? – Orange County Register

What’s a Volcom? Is a Billabong an animal, vegetable or mineral? Just what does RVCA mean? And what the heck goes on in Hollister, California? We did an extremely unscientific survey over a nine-week period and asked folks wearing popular surfwear brands the meaning of the word on their shirts. We queried 51 people. Forty-seven […]

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Company Profile: RVCA - Surfd

BEHIND THE BRAND RVCA –

Localized globalization through structures of common difference

Localized globalization through structures of common difference

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