As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up

With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.

ThirdLove Announces New Brand Evolution Focused on Inspiring Sexiness through Movement and Feel-Good Fit

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Heidi Zak on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…

About Kit Undergarments – ThirdLove

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ThirdLove Acquires Kit Undergarments

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ThirdLove Buys Kit Undergarments for Undisclosed Amount - Yahoo Sports