InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.

Brand Metrics on LinkedIn: Measuring brand uplift: the secret to surviving a cost-of-living crisis

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InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

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How is the cost-of-living crisis affecting brands?

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Brand Metrics on LinkedIn: Measuring brand uplift: the secret to surviving a cost-of-living crisis

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What are the main benefits that regularly measuring brand lift provides to brands, to agencies and to publishers?

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