Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too!

Lululemon hosted a “Dupe Swap” in Los Angeles to promote its Align leggings this spring. At this event, customers could take their cheaper, ‘look-alike’ knock-off leggings and trade them in for a free pair of the near-$100 Align pants. The event was a massive hit and did oh-so-much better than was expected

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Campaign of the Week: Lululemon, Dupe Swap

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Vogue Business on X: .@lululemon is one of the most duped brands on TikTok. This weekend, the brand will launch a dupe swap in LA, giving customers branded Align leggings for free

Lulu who? A cult brand takes on the booming culture of 'dupes

Campaign of the Week: Lululemon, Dupe Swap