American Eagle has started using unretouched women to model their clothing and underwear to promote body positivity.

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A Lingerie Brand Offers Real Women as (Role) Models - The New York Times

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American Eagle has started using unretouched women to model their clothing and underwear to promote body positivity.

Iskra Lawrence: The unretouched size 14 model on the true consequences of our obsession with airbrushing, The Independent

Aerie is a standout with body positive ads and real models