How Mountain Dew used a 'fan engagement team' to create a Mountain
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Mountain Dew is using a fan engagement team to help find new ways to respond to consumers. The company is also working to be more flexible with its marketing budget.
How Mountain Dew used a 'fan engagement team' to create a Mountain Dew body wash - Digiday
How Mountain Dew used a 'fan engagement team' to create a Mountain Dew body wash - Digiday