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Adidas divides opinion with tweet of bare breasts in sports bra

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The sportswear company has been praised by some for seeking to ‘normalise the human body’ by featuring bare breasts in an advert for its new sports bra line, and decried by others for their exposure on social media.
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Sportswear company Adidas shared a picture of 25 faceless people’s breasts on Twitter on February 9, to promote its new sports bra line.

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Behind Adidas' bare-breasted sports bra ad

Adidas' Bare Breast Campaign for Sports Bras Sparks Debate Online

Adidas defends decision to tweet image of bare breasts, Advertising

Adidas divides opinion with tweet of bare breasts in sports bra advert

Adidas defends decision to tweet image of bare breasts, Advertising

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