Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?

PepsiCo is celebrating 20 years of its fan-favorite Mountain Dew Baja Blast flavor by making it available in retail locations year-round in 2024, a first for the beverage that originated as a foodservice exclusive.

Mountain dew - Food

Insects - Food

United Sodas of America's president on growing brand, 'We have to learn how to say no

Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?

Flavour - Food

Expo east - Food

United Sodas of America's president on growing brand, 'We have to learn how to say no

Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?

Flavors and colors