Are you scaring your audience unintentionally?

Negatives messages may be scaring your audience unintentionally. Here's why and how to stay positive in your marketing messages.
When you create a marketing message, stay positive. Negative statements may be scaring your audience unintentionally. Negatives confuse and confound “A single negative word can increase the activity in our amygdala (the fear center of the brain). This releases dozens of stress-producing hormones and neurotransmitters, which in turn interrupts

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