Outdoor Voices shows community only gets you so far - The New Consumer

Also: Ben Thompson and the bottom-up approach to subscription podcasting.

OutdoorVoices

Community Decoded: How Outdoor Voices Builds a Community-First Brand

Community Decoded: How Outdoor Voices Builds a Community-First Brand

Effective Customer Journey Guide with Examples + Free Templates

The History of Social Media in 33 Key Moments

Outdoor Voices Marketing Strategy: a Community-First Brand

Outdoor Voices Goes Online-Only, Shuttering All of Its Stores

Outdoor Voices — Technical Apparel for Recreation

Millennial activewear brand Outdoor Voices is on the verge of bankruptcy after abruptly closing all its stores: 'Our chairwoman was posting cat memes the day we were told

21 Key Customer Service Skills (and How to Develop Them)

22 Examples of Customer Retention Strategies That Actually Work

OutdoorVoices

Brandless, Outdoor Voices, and Away: How Venture Capital Ruined a Generation of Direct-to-Consumer Startups

Outdoor Voices creates a fun new way to shop for athleisure online

OutdoorVoices