While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok - Digiday

Some of TikTok’s advertisers are considering whether advertising puts them at risk.

I Spent $750 On TikTok Ads For My Music --- This Happened

Advertisers shift retail media spending beyond to include Walmart, Target and more - Digiday

Digiday on LinkedIn: Part 3 of our end of year wrap up reviews Netflix's somewhat volatile…

TikTok's latest good news: its ads are sticky and effective, and rich people spend a lot of time there

Digiday on LinkedIn: Part 3 of our end of year wrap up reviews Netflix's somewhat volatile…

Hypersonic (@gohypersonic) / X

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TikTok Ads 101: Getting Started With TikTok Advertising in 2023 - ShyftUp

TikTok's direct response capabilities don't resonate with performance marketers — yet

Digiday on LinkedIn: Part 3 of our end of year wrap up reviews Netflix's somewhat volatile…

Future of TV Briefing: TikTok's revenue-sharing terms are turning off some creators - Digiday

Krystal (@krystalscanlon.bsky.social) — Bluesky

Hypersonic (@gohypersonic) / X