Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

How Consumer Shopping Behavior Has Changed in 2023

Gen Z Doesn't Care If Their Luxury Merch Is Counterfeit

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Mounting reports confirm Gen Z favours fake luxury fashion - Thred Website

Gen Z is driving luxury sales as wealthy shoppers get younger

Gen Z, millennials are shopping for dupes the most, report finds

In the world of dupes, fake became fabulous - The Washington Post

In the world of dupes, fake became fabulous - The Washington Post

Why Is Everyone On TikTok Buying Fake Designer Handbags?

Why Gen-Z Loves Dupes

Fashion Index Global Platform on Instagram: The trend for dupes may be bad news for luxury fashion brands that rely on their exclusivity and brand image but this can also be an

Gen Z shoppers send #dupe trend viral — saving money is the new cool

From 'Gandi Copy' to dupes

Gen Z shoppers send #dupe trend viral — saving money is the new cool

Ranked: Gen Z's Favorite Brands in 2023